In the year 1971, Le Mendoza was established in Karachi as a pharmaceutical manufacturing company with the vision to provide life and health to millions. Its main objective was to provide quality medicines at competitive rates.
While conducting SWOT (Strength, Weaknesses, Opportunity and Threat) analysis, the rise in availability of spurious medicines in the market, dollar – rupee disparity and a sluggish domestic economy remained the key challenges facing the industry. These combined with pressures of lower prices of the products if compared with those of multinational ones posed a threat to the business. Nevertheless, the organization continued its drive for achieving sales growth and improving profitability.